CLOUT - SOCIAL FILM APP
Cinema Lovers On Uniting Together (aka Clout), formally Hey Filmmaker, is a social networking app for the independent film industry, a central hub where film professionals can showcase their work and connect with one another in the city they live in. Think YouTube meets LinkedIn for the local film industry.
Role - Art Direction, Research, Branding, UX, UI
Year - 2020
Client - Hey Filmmaker Inc
Industry - Film Tech
Location - Global
Platform - Desktop/Mobile
BEGIN WITH THE END IN MIND.
The first step was figuring out our client's business objective. To do this we held a strategic session with Clout's core team so that we were able to finalize the business objectives and define the product's functionality and scope of work.
During this session we formulated our business & project goals and constructed a roadmap for the project.
01. Finalize product & project goals
02. Defined user types
03. Estimated risks of the project
04. Outlined flows for all user types
05. Approximated the app's functionality
06. Delivery of roadmap
REVOLUTIONIZING THE WAY FILM PROFESSIONALS CONNECT IN THEIR LOCAL FILM INDUSTRY.
For some time, the global independent film industry has been facing major challenges. Simply put, no simple or easy way exists for film professionals to manage their careers or connect with one another in the city they live in, especially when first starting out. They currently rely on an old-fashioned approach of growing their network by connecting in person, as a digital product has yet to surface as an industry leader to challenge the status quo.
We were tasked to design a product and user experience that would take the industry by storm. Essentially, our goal was to create 'THE' central hub where film professionals could go for all their industry needs.
Function, simplicity, and sociability are at the core of this sleekly designed user friendly app.
Be able to select and change your city at the push of a button to be able to see films and profiles specifically from the city you're in.
Upload your films or trailers directly to your profile, or embed them directly from YouTube or Vimeo.
Whether it's a specific genre of film or film professional you're looking for. Be able to sort, view, comment, and contact them at the push of a button.
Build your 'Clout' by showing the industry who you are, and the films you've worked on all from your profile.
Be up to the minute on who's following you, who's liked your work, and who's messaged you to say 'Hey!'
Connect. Unite. Create.
Welcome to Clout, a social networking app for the indie film industry. 'THE' central hub where film professionals can showcase their work and connect with one another in the city they live in.
"It's amazing how much networking you can do on a platform like this."
THE PROJECTS ARCHITECTURE
If we could sum up the results of our interviews in one short sentence it would be this: They loved it.
The insight gathered from both our research and market studies validated this innovative concept and gave us the data backed results needed for us to understand what feature sets we should/would be including on Clout's platform.
Based on our strategic session and research deliverables we now had, we were able to move forward with developing a product road map, product requirements document, user flows, and task flows.
Take a look at part of Clout's information architecture deliverables below.
Intricate user persona types
1 on 1 immersive interview studies
Research driven questions
Before creating a final design we had to put our prototype to the test. Since we already had a list of target market participants from our preliminary research we went back and reached out to a select group to schedule usability testing sessions. This allowed us to stress test our prototype concept to uncover any functional and design element issues that may have needed iterations.
This is some of the feedback we received from our usability testing sessions.
PROTOTYPE & TESTING
This one-stop-shop app is going to modernize the film industry.
HI MY NAME IS
As with most new and innovative concepts, the primary challenge was figuring out what the market actually wanted and needed. This would allow us to confirm if this innovative concept was going to be a hit.
Knowing our target market was our first priority. To get there, we conducted deep market research and competitive analyses to gather insight on who our ideal target market candidates were.
The results of our research: Hi my name is "Kristen"
Kristen was one of 3 data driven personas we were able to bring to life that helped us to understand the DNA of our potential target market. Equipped with this info we conducted an industry targeted pre-screener survey across social media looking for our real life "Kristens".
With over 500 pre-screeners completed, we created an empathy map as a visual representation to articulate what we knew. This allowed us to narrow down our list to find the perfect candidates for immersion primary research studies such as 1-on-1 interviews.
EXPLORING THE CHALLENGES
THE DESIGN PROCESS
This is where the design started to come to life. It's where the user experience met the design aesthetics and where we focused on the more tactical, concrete elements of user interactions and reactions across the entire design platform. After we outlined the approximate functionality and flows, we started to work on designing and prototyping the app. We designed the app’s first sketches, wireframes, and low-fidelity clickable prototype.
INTERACTION & UI DESIGN